The Road to Copenhagen (R2C)
Manifesto in the making, part 1

Whilst being inspired by scientists, politicians, artists and professionals, the participants of the Road to Copenhagen are working hard on their manifesto on sustainability and the role electric mobility can play to make the world a cooler place to live in. It will be presented at the UN Climate Change Conference COP15 in Copenhagen on Tuesday 15 December. Here’s an update on what the first shift has come up with.

Consumerism
During the first 5 days of the Road to Copenhagen, the participants have been working on the first part of the manifesto, that focuses on consumer behaviour. Here is a sneak peak on what the ‘roadies’, as are the Road to Copenhagen’s participants have affectionately been dubbed, have come up with so far.

We, the roadies of the Road to Copenhagen…

…want the world leaders in Copenhagen to provide sustainable and affordable mobility for everybody by stimulating both producers and consumers through financial incentives.

…urge our negotiators to make sustainability an integral part of education all over the world, in order to make people aware of their impact on the environment.

…believe governments and companies should work together to lead consumers towards a sustainable lifestyle by creative and informative marketing programs.”

Make it reality
The Road to Copenhagen’s participants don’t just make statements, they have also figured out how they can become reality. All statements are therefore founded in practical solutions. For example, the introduction of smart financing plans for sustainable mobility and the creation of a ‘dump circle’ that prevents raw materials to end up at the rubbish dump. It is also the roadies’ goal to give 50 per cent of all driving lessons in electric cars, so people can get easily used to them

Sustainable lifestyle
On a more educational note, the roadies want schools to treat the environment to be a part of the curriculum in itself, not just a topic that is now and again touched upon. To promote adoption of a sustainable lifestyle with consumers, companies should hire celebrity ambassadors as early adopters, setting the trend for the masses. Also, events should be held where sustainable products are presented and can be tried out for free. Green products should have their own special ‘green logos’. Buying products with these logo should lead to rewards. And this is only a selection of the solutions the roadies have come up with.

Second manifesto part
Right now, the roadies are working hard on the second part of the manifesto, that focuses on the role the automotive industry can and should play in combatting climate change.

Watch a video update here: